The Firm

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Argentinian native Nicolas Araujo Müller is co-CEO and co-founder at Psquared, Spain’s first flexible workplace management and design company for hybrid workspaces. He has worked there since its foundation in April 2018, originally as part of startup hub CoBuilder, and is now its CFO.  He is also a part-time advisor and investor at startup development agency We Are Grit, since its launch in 2020.Earlier, Araujo was CFO and co-founder at digital talent agency Bandit, for two years, until 2017. Before that, he held the same roles at his previous Barcelona-based startup, Nubelo, another tech recruitment agency for freelancers, between 2012 and 2016, when it was acquired by Freelancer.com.  In 2016, Araujo was a visiting professor at the Autonomous University of Barcelona on digital economy.His first startup was Work At Home in Argentina, where he was a co-founder for two years from 2011–13, for which he won local innovation prizes. Prior to this, Araujo held various management consultancy roles, working in business analysis and research at Ernst & Young, Standard & Poor’s and Accenture, from 2008–2012, and completed a stint at the US embassy in Buenos Aires. He is also a founding member of Argentina’s entrepreneur organization, ASEA, established in 2013. Araujo holds a degree in economics from CEMA University, Buenos Aires and a qualification from Harvard University in negotiation. In 2017 and 2013, Araujo was named in Forbes Argentina’s 30 Promesas list of young entrepreneurs. 

Argentinian native Jorge Araujo Müller is co-founder and investor at Psquared, Spain’s first flexible workplace management and design company, Psquared, for hybrid workspaces, where he has worked since its foundation in April 2019.  Psquared is a spin-off of startup innovation hub CoBuilder, founded one year earlier and which Araujo co-founded.  He has several other roles. Since 2020, he is a co-founder at startup development agency We Are Grit and advisor of a talent agency for Latin Americans in Spain, Base España. He is also an investor and advisor at e-commerce recruitment agency RSV Outsourcing. Araujo also holds part-time educational roles, speaking on innovation at Barcelona’s ESADE institution to MBA students and as a mentor at Mexico’s chapter of the MassChallenge accelerator. Earlier, Araujo worked as a business advisor to the digital agency JustDigital, and was co-founder and sales director at the digital talent agency Bandit, for a year. Before that, from 2012–2016, he was CSO and co-founder of Barcelona-based startup Nubelo – a tech recruitment agency for freelancers – until it was acquired by Freelancer.com.  Prior to this, Araujo worked for two years as a business researcher at JP Morgan Chase and for almost two years at West Side Consultants, both in Argentina. Araujo holds a business administration qualification from CEMA University, Buenos Aires.In 2013, Araujo and his brother were named in Forbes Argentina’s 30 Promesas list of young entrepreneurs. 

The original mastermind of Sale Stock, Ariza Novianti began selling her pre-loved clothing items after giving birth to her first child. She and her husband, current Sale Stock CEO Lingga Madu, initially worked on Sale Stock at their home while retaining their full-time day jobs.

Former CEO of Lintas.me, a social news and curation site, David Wayne Ika holds a Bachelor of Science degree in Marketing and Business Management from Pensacola Christian College. He had worked at the SemutApi Colony group of companies, FJ Benjamin, Lintas.me (previously known as LintasBerita) and Merah Putih Incubator. David founded Kurio in 2013 while serving as CEO of Lintas.me. He left Lintas.me in 2015 to focus on Kurio. David was born in Jakarta in 1981.

Armed with a master’s from Stanford University in 2012, Edward Harjanto worked briefly as an analyst at Morgan Stanley before joining the Boston Consulting Group (BCG) as a senior associate in March 2013. He left BCG in September 2015 to co-found Arsitag, an Indonesian architect directory startup. He met Arsitag’s two co-founders while studying in California and graduated in 2010 with a bachelor’s degree in Industrial Engineering and Operations Research.

Henry Fausta graduated in 2012, with a bachelor’s degree in Software Engineering from the University of New South Wales in Australia. Prior to becoming a co-founder and COO at Quintal in 2015, he worked in Jakarta as a research and development engineer at Qerja and a solution developer at Intersoft Solutions. He was also a software engineer at Qronospire and at EmpireOne group in Australia. Other IT work experiences include web front-end and application development in Australia.

Krishnan Menon graduated in 2011 with a master’s in Chemistry from the Birla Institute of Technology and Science in India. He obtained a master’s in Management from ESCP Europe in 2012 before working in sales, merchandising and operations at Rocket Internet GmBH, Lazada Southeast Asia, Zalora Singapore and AlphaBeta Labs India. Besides co-founding Fabelio in Indonesia, he has also joined Endeavor, a nonprofit global organization that aims to transform economies through entrepreneurship.

An insider and serial entrepreneur in the Chinese internet industry for more than a decade, Wu Yongjun graduated from Nanjing University, majoring in Computer Science. He founded/co-founded Hotlong Software, Huiyang Games Studio and 51yangzhao (a taxi service app) from 2000 to 2010. Inspired by Chen Yunjun (co-founder and COO of Keyfare), Wu started developing Keyfare in 2013 and launched it in 2015. He is currently CEO of Keyfare.

Nanda Putra had been involved in the agriculture and F&B industries even as a student at Universitas Brawijaya, Indonesia. Between 2009 and 2016, he ran his own arabica coffee plantation, opened two small restaurants and was CMO of a mushroom farm. In 2017, a year after graduating with a degree in Agroecology and Sustainable Agriculture, he started Tanijoy. Originally conceived as an online marketplace for fresh produce, Tanijoy has since pivoted into an agri-investment platform.

Sudarmin Then started his career as a game developer with fellow university alumnus Kris Antoni in 2009. They started to create free-to-play Flash-based games under the banner of Toge Productions, which has now grown into a full-fledged games development and publishing studio. Sudarmin studied games development at Murdoch University, Australia, graduating in 2007. He also enrolled at Indonesia's Bina Nusantara University, graduating in 2008 with a degree in Multimedia Studies.

With an educational background in finance and business, Xu spent seven years working in investment banking upon graduating from Columbia University in 2005. She worked at Deutsche Bank and Macquarie Capital in Hong Kong, where she helped major Chinese e-commerce companies such as Vipshop, Moonbasa and Alibaba with their overseas IPOs, among other financial needs. She is a CFA Charterholder. Xu founded Shanghai Qiansong Internet Technology Co., Ltd., the parent company of MSParis, in 2014.

Wang Bin founded home furniture company Smart Room in March 2015. He re-branded Smart Room into Smart Bees that was launched in Shanghai in December 2016. Wang had worked for several years as a general manager at the East China branch of Jindalu Cultural Industry Group before becoming an entrepreneur.

Dominik Laurus is a co-founder o  interactive video platform TADO, which was established in 2017. Between 2015 and 2017, Dominik was an assistant manager at e-commerce website Blibli. He had also spent two years with Amazon at Seattle, USA as a transportation management system analyst and had a brief stint as an engineer at Boeing. Dominik earned his bachelor's in Industrial and Systems Engineering from the University of Washington, USA. 

A graduate in ICT engineering and business management from La Salle College, Guillem Batalla Puignou has worked as a professor at his alma mater for two years until 2016.Based in Barcelona, he works as a product manager at Watchity, a platform for video production, editing and online channels distribution. He is also the product manager and UX/UI designer at Sound Market, a mobile marketplace for musicians that he co-founded in 2018.

Bofarull holds an MSc in Artificial Intelligence and has over 14 years of experience in the IT sector as a computer engineer with public and private institutions.Passionate about electric vehicle mobility, he co-founded Place to Plug, a smart cities platform that connects EV drivers with charging stations’ of individuals, businesses and public institutions, in 2015. Bofarull was nominated for Barcelona's EcoEmprendedorXXI 2015 awards that recognize eco-entrepreneurs. 

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