The Craftory
The Craftory is a London-based investment house with a satellite office in San Francisco. Founded in 2018 by retail and media industry veterans Ernesto Schmitt and Ellio Leoni Sceti, the firm has made seven investments in various consumer goods brands. Sceti is also the chairman of London-based family VC firm LSG Holdings, with his brother Patrick as the MD.The Craftory’s $375m fund specializes in building a new investment house of consumer brands, hence its name from the words, “craft" and “factory.” It mainly offers permanent and growth capital to consumer packaged goods (CPG) brands. The Craftory supports CPG challenger brands to help them to grow from “craft” businesses to sustainable, mass CPG brands, offering consumers better choices for everyday products.
