FOUNDER PROFILE

Yu Jinhua

Yu Jinhua

Co-founder and CEO of Tiaoguoshi

The author of the earliest book on the online-to-offline (O2O) business model in China “Theory of O2O Evolution”, and an iResearch columnist, Yu Jinhua was an independent scholar before joining fresh fruit business Tiaoguoshi in May 2014, and transforming it into a roaring O2O success. He also once served as general manager, independent brands, at beauty e-retailer Lefeng.com, and vice-president of D&S Media Group, as well as created PR firm REBRAND. Aka Banzhuandayu, his online moniker, Yu was born in the 1970s and is married to fellow Tiaoguoshi co-founder Xiao Hongtao.

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