Lara Vidreiro
Lara Vidreiro graduated in Business Management and Administration at the Catholic Lisbon School of Business and Economics in 2012. At the age of 21, she started her first business Style in a Box with co-founder and college friend Filipa Neto when they struggled to find dresses for a gala.
In 2014, she pivoted her business model into a designer clothing rental platform Chic by Choice. She was named as one of Forbes 30 Under 30 Europe 2018: Retail and E-commerce. Vidreiro also joined A2D Consulting in Lisbon as e-commerce and digital senior consultant in November 2017.
RELATED INSIGHTS
Chic by Choice: From Forbes' 30 Under 30 to insolvency
Lack of cashflow was the main reason for the demise of Chic by Choice, Europe's leading luxury dress rental e-store
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