Xiaoe Tech: Capitalizing on China’s pay-for-knowledge fever

China

4 min read

May 21, 2019

By Li Yuan

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In just two years, this startup has helped its clients sell RMB 2.2 billion worth of knowledge-based content online

In September 2016, Wu Xiaobo, a well-known financial writer found a team of engineers to help him upgrade the "Wu Xiaobo Channel" to provide paid audio content on business and economics for users through his WeChat official account. Within three months, Xiaoe Tech was born as a technical service provider for paid content using WeChat, the most-used social networking app in China.
In less than three years since, Xiaoe Tech has built up a solid customer base from the media, publishing houses and educational institutions. In addition to the Wu Xiaobo Channel, the startup's clients include Zhan...

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Edited by S. Mani , Wang Xiao'e

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