Treasury: Bringing gold savings to millennials

Indonesia

4 min read

Dec 17, 2019

By Marcel Thee

Gold savings online platform Treasury targets a younger demographic with its playful and contemporary branding

For decades, buying and selling gold has been the livelihood of many Indonesians, especially first- and second-generation Chinese-Indonesians. In recent years, however, a wider variety of people have been attracted to investing in gold. The surge of local startups specializing in this field – MasDuit, Indogold, Tamasia and Pluang, to name a few – attest to the trend.
Another such platform, Treasury, was established just over a year ago. Its founder, Dian Supolo, thinks there is a reason for the rise in gold investment startups.
“Indonesia has a strong tradition when it comes to gol...

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Edited by Celine Lim

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