Kopi Kenangan serves up an addictive blend of rapid expansion and profitability

Indonesia

8 min read

Jun 01, 2020

By Putu Agung Wija Putera

Its recent $109m Series B infusion boosts the Indonesian startup's confidence for sustainability and regional expansion despite the current Covid-19 slowdown

Would you order a drink called “memories of your ex”? Thousands of Indonesians have. In fact, it's the name of a best-selling iced coffee served by Kopi Kenangan, a local grab-and-go coffee chain. It's a simple brew: iced milk coffee that uses palm sugar instead of cane sugar. The result is refreshing and sweet, with just enough caffeine for an afternoon pick-me-up.
“Memories of your ex” is just one of the many simple, affordable beverages in Kopi Kenangan's menu, all named with tongue-in-cheek references to romance tropes. Yet that's not what makes the coffee chain special, particularly in...

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Edited by Bernice Tang

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