Indonesia's Rata offers customized aligners for quicker teeth straightening

Indonesia

4 min read

Apr 29, 2020

By Marcel Thee

RATA.ID

Founded by two dentists, Alpha JWC Ventures-backed Rata seeks to offer an affordable alternative to conventional braces by tapping AI in orthodontics

Rata, a recent entrant to the burgeoning Indonesian beauty-healthtech sector, is the first in the country to offer AI-driven customized orthodontic aligners as a more affordable and effective solution over conventional dental braces and retainers.
Rata, which means “aligned” in the Indonesian language, was officially launched in May 2019 by two dentists, CEO Edward Makmur and CMO Deviana Maria Anastasia. The husband-and-wife co-founders set up the company with CSO Danny Limanto, a senior manager in corporate strategy at Gojek, and CFO Jason Wahono, a finance specialist with a background in...

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Edited by Bernice Tang, Celine Lim

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