Indonesian B2B e-procurement platforms: Disrupting long-standing practices

Indonesia

9 min read

Aug 23, 2020

By Putu Agung Wija Putera

By Qu Sihan © CompassList

Indonesia’s B2B e-commerce players are winning over corporate clients with education and government support, growing a market forecast to be worth $13.4bn by 2023

Around 2012, when the Indonesian e-commerce boom was in full swing, Joseph Aditya saw how easily everyone could buy whatever they wanted online. Corporations like his clients, on the other hand, had to call up vendors one at a time and browse through piles of catalogues to find what they needed. What if companies could buy things as easily as everyone else through e-commerce, Aditya, then a director at an industrial instruments company, thought.
Two years later, Aditya founded Ralali, an online marketplace for businesses to make bulk purchases, from office supplies and consumer goods, to ma...

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