Future Food Asia 2021: Fireside chat with Green Monday's David Yeung

Singapore

13 min read

Jun 24, 2021

By Wang Xiao'e

For Chinese startup Green Monday, it’s important to resonate with different local audiences by adapting to local culture and dietary habits and continuously fine-tuning existing products

After the launch of its well-known OmniPork series in 2018, Hong Kong-based Green Monday introduced a new product line, OmniSeafood, into the market this month. With 40,000 points of sales in over 20 markets, consumers worldwide will have a chance to taste the full range of plant-based seafood products made from non-GMO soy, pea and rice, but Green Monday is more than a plant-based meat business.
CEO and founder David Yeung, who has been a vegetarian for the past 20 years, kicked off Green Monday as a purpose-driven business nine years ago because he had always cared about animal welf...

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Edited by Selva Kumar

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