Interviews

eCooltra CEO: Offline-to-online leader in two-wheel sharing economy

  • Spain
  • 13 min read
  • Nov 15, 2018
  • By Gareth Gardiner Jones

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Timo Buetefisch, the CEO and co-founder of Europe's largest scooter rental firm Cooltra, discusses the successful offline-to-online shift to scooter-sharing app eCooltra

In just over two years, Barcelona-based eCooltra has become Europe's market leader in two-wheel electric transport. Moving from a purely offline store-based rental model to the most widely used online scooter sharing system in Europe, Cooltra plans to integrate both businesses into one platform to prepare for international growth via franchises. The eCooltra two-wheel sharing app will leverage Cooltra's well-established offline rental brand that is ranked as one of the world's top provider of two-wheel rentals.
As the CEO and co-founder of both companies, Timo Buetefisch shares his insights...

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