8villages to refocus business, shelve B2C agri-ecommerce ops as Covid boost proves short-lived
- Indonesia
- 5 min read
- Nov 23, 2020
- By Putu Agung Wija Putera
©defika hendri/Unsplash
Despite a spike in B2C demand during Indonesia’s initial lockdowns, 8villages customers returned to shopping offline once restrictions eased
CEO and founder Sanny Gaddafi said the B2C side of its e-commerce arm, RegoPantes, has been put on hiatus after facing low demand. “It turns out that people have not changed [their buying behaviors]. They’d still go to the markets and malls even if they were in the 'red zones' [of Covid-19...
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